Εταιρικό Προφίλ
The firm
specialises in branding, that is, in creating and developing strong identities for products, services or organisations. We do it successfully because we start with a good understanding of the industry, the business at hand, the client’s marketing objectives and their available resources. Only then do we proceed to combine a thought-through naming and original design process with an appropriate and appealing narrative to drive the brand.
Many Colibri projects involve rebranding, which means a change of the current identity in order to address new audiences or enter new markets. Success here depends on experience as much as on expertise. In the food industry for example, we attend every major international exhibition to monitor trends and get feedback from the various branches of the industry. We pass these on to our export oriented clients along with our evaluation and expert advice. The same is true in the fields of technology and tourism, both having a strong presence in our portfolio over the last 30 years.
Our services cover a wide range of communication vehicles which are combined to best utilise the marketing budget. Our services can be categorised as follows: Branding – rebranding, product & packaging design, sales promotion, web presence & website development, digital communication, exhibition marketing, conferences & events communication, publications, video and animation production.
Our vision
is to contribute to a new, transnational, figurative culture in commercial communications, with a high level of effectiveness, social values and artistic input. We want to represent Greek design abroad with the aim of supporting outward-looking Greek enterprises in their attempts to communicate with foreign markets, and provide services to clients from other countries with a compatible orientation. This vision is embodied in our way of working and manifests itself in every project, small or large, that we take on and see to completion.
A brief recap
Since 1991, Colibri has contributed to the branding and communication of organizations such as Forthnet - the Greek internet services pioneer, the British Council in Greece, the European Centre for Vocational Training - Cedefop, the Black Sea Trading and Development Bank (BSTDB), the Federation of Industries of Greece, the Professional Chamber of Thessaloniki. It also has a wealth of experience in branding and strategic marketing for tourist destinations (Discover Greece, Thessaloniki, Halkidiki, Ioannina, Naoussa, Central Macedonia etc.). Colibri’s creative team has special experience in designing and developing brands in the food & beverage industry (Pindos, Creta Farm, Mevgal, Palirria, Freskoulis, Lucia's Farm, Palse, Athena Sweet Athena, Zeo Bakers, Oriental Express, Salt Odyssey, Pet Interest, among others), for high tech companies and projects such as Beta Simulation Solutions, Exothermia, Emisia, ICT Emissions, LAT, Dreams4Cars, as well as in Culture and Society (Tellogleio Art Foundation, En Dynamei, Xotaris art forum, Thessaloniki Concert Hall, Annual Review of Social Partnerships, National Theatre of Northern Greece).